McKinsey Report. Data As A Product
MCKINSEY Data Report A report by McKinsey & Company published in January 2021 estimated that companies could unlock up to $3.6 trillion in value annually by fully harnessing the potential of data and analytics. The report notes that many organizations…
Suki.AI Medical Data
SUKI.AI Suki.AI uses its medical records data to train its voice-enabled digital assistant for physicians. The company has raised funds from investors including Flare Capital Partners, First Round Capital, and Venrock. DATA USED Medical records DATA VALUATION Suki.AI raised $20…
Fitbit Wearable Data
FITBIT In 2017, Fitbit partnered with a life insurance company, John Hancock, to allow policyholders to earn discounts on their premiums by sharing their fitness data. The partnership was part of John Hancock’s Vitality program, which aims to promote healthy…
Caesars Loyalty Data
Caesars Entertainment Caesars was able to use its customer loyalty program data to secure a $185 million loan in 2018. The data was used to demonstrate the value of Caesars’ customer base and their spending patterns, which helped to reduce…
Highway England Road Data
HIGHWAYS ENGLAND Exploring ways to use its data to improve traffic management and safety on the country’s highways. By analyzing traffic and weather patterns, the organization can make more informed decisions about road closures, speed limits, and other measures that…
American Airlines Rewards
American airlines American Airlines used its AAdvantage rewards program data to secure a $1.2 billion loan in 2020. The airline was able to use the data to show lenders that the rewards program had significant value, which could be monetized…